Studio Presentation – William Yeoward

Over the year we endeavour to continue our professional development as a team with a course of presentations from select suppliers and leading industry professionals. This can range from studio presentations to team visits and trips. We aim to continuously broaden our skill set, and our knowledge and understanding of the products we specify. Ultimately this enables us to continue to deliver projects which exceed our clients’ expectations.

This week we enjoyed a presentation of furniture and soft furnishings from a long standing, prestigious British brand – William Yeoward. During the meeting we reviewed detailed specification, the manufacturing process and origins of the product, as well as gaining a valuable insight into the background of one of our favoured suppliers.

The company was founded in 1983 by William Yeoward, with the first store opening its doors in 1985 on the Kings Road, Chelsea. Initially showcasing antiques and bespoke commissions, William stated: “I realised very early on in my creative life that if I could not find what I wanted the best thing to do was to find someone to make it.”

Over the years the business prospered, expanding to the delivery of bespoke and upholstered goods, as well as unique objets and lighting. In recent years the inclusion of rugs, a variety of fabrics and loose cushions have extended the collection further.

The design of their current collection is varied, with comfortable and quirky upholstery (there is even a ‘Mickey Mouse’ inspired armchair!) to more traditional pieces heavily influenced by antiques. Items are manufactured across the world, from within the UK to Vietnam. Each piece of cabinetry includes trademark inlaid marquetry to the interior, a signature of the brand.

The William Yeoward philosophy has always been “to ‘strive for excellence’ not only in design and production but most importantly in service” – an ethos which we would certainly agree with.

Thank you to Alie Mannerings for the insightful and informative presentation.

Our style is born from our clients vision and our skills realise our clients’ business aspirations or dream lifestyle.


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Photography © Neale Smith / Kristen McCluskie