Communicating Concepts

Communicating well with clients is key to delivering successful projects. A preferred method for Bernard Interiors is to nurture our clients through the design process with the use of computer-generated images.

Kathryn Mason, senior designer explained: “It’s an important part of our role to find ways to help our clients understand quickly and easily how the design will look and work. Providing realistic images at concept stage helps to build trust and confidence that the design will deliver the client’s vision. The images also aid discussion as to whether any changes are required before further investment is made.”

For each image the designers provide a very specific brief to the visualisation company. On an upcoming project in Surrey, the CGI brief covered everything from spatial planning, cornicing and doors to the double fire place, and every piece of bespoke furniture – their dimensions, fabric upholstery, leg finishes and trims.

Kathryn said: “There are usually up to three rounds of changes to an image before it is presented to the client, though it has been known to take seven rounds or more. Our aim is to provide images that are as close to photographic quality as possible, with the correct daylight or lighting, shadows and surface texture effects. They must also look warm and inviting, the Bernard Interiors signature style.”

It’s an important part of our role to find ways to help our clients understand quickly and easily how the design will look and work

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Photography © Neale Smith / Kristen McCluskie